Jagadish Velagapudi

Interview with Mr. Jagadish Velagapudi, founder – www.plankaro.com

Hi Mr. Jagadish, thank you very much for sparing your valuable time for this interview. First of all, we would like to know about your company i.e. www.plankaro.com.

Hello Vineet and Thank you for having us here. As name “Plan Karo” suggests, we are building an event planning platform where individuals will start planning their Birthdays, Weddings, and all types of celebrations. We are also focusing on corporates to start planning their parties, anniversaries and other special occasions.

The vision and motive of Plankaro.com is to redefine the way India plans events in future. 90-95 percent planning will be possible from Plankaro web and mobile applications.

This all began when one of my friends called me to think about building event related portal. Coincidentally, I was planning my daughter’s birthday party. It is estimated that Indian wedding industry itself is nothing less than 50 billion dollarsand is estimated to grow at more than 20% year on year.

We saw a huge potential in the Industry. We also realized our vision in line with great value that can be offered to all vendors and customers. Hence Plankaro.com was born.

Nobel concept. How do you see the adaptability of your services in Industry?

Vendors could not keep up with rapidly changing technological landscape. Some did not even realise that their domains have expired and websites are no more active.

Plankaro will be a technology company. This will help us to focus and roll out latest features to all our merchants across industry as and when they happen.

For FREE, Plankaro offers its merchants Self Administration console and useful dashboards, digital marketing campaigns. We let them focus on their core expertise and we help them to run their businesses more efficiently. We believe we deserve incentives only when vendors get business from Plankaro platform and hence this Free subscription model.

We also found out that 70 to 80 percent of the times, same vendors/venues offer their services for birthdays, weddings, receptions, engagements, corporate gatherings and parties. This was the primary reason you see Plankaro.com trying to address customers of all kinds planning to celebrate different occasions.

“Perfect Planning Experience” will be made possible by our joining hands with all of them.

How you see the position of an Event Manager at your portal?

Event Managers are growing in recent times. We believe Creativity and Innovation can only be brought into industry by experienced event managers. We plan to roll out a very special event planning tool for event managers. Plankaro will be working with experienced event managers or event management institutes to bring the best online & mobile solution for them.

Plankaro does not aim to be an event manager. Occasional involvements you may see are for strategic reasons but our primary focus will be technology.

We know about couple of other portals also, how plankaro.com is different?

You are correct about the existence of other portals. All the portals that exist are more “Send your Enquiry” types. Unlike those enquiry portals, Plankaro is a planning platform.

Others are handling a specific category of service providers OR a specific type of events like weddings. Upfront costs are involved for vendors as most of the portals work on subscription based models OR payment per leads models.

Our differentiation can be explained when we look from perspectives of both customers, venues and other service providers.

Best deals and discounts are promised on Plankaro for customers. Our team is always working on “Perfect Planning Experience” and “Maximum possible Savings” for customers. We have a roadmap for next 1 year of rolling out many unique and useful features for customers. Corporate customers will no more have to live with a restricted vendor lists.

Our free offerings and repetitive business to vendors themselves are great value to vendors and venue managers. Free administration tools and dashboards help the venue managers and other merchants to be efficient.

With so much of value proposition to individual customers, corporates, venues and service providers – We are sure of “Redefining the way India Plans” using Plankaro.com in coming months.

We know about couple of other portals also, how plankaro.com is different?

You are correct about the existence of other portals. All the portals that exist are more “Send your Enquiry” types. Unlike those enquiry portals, Plankaro is a planning platform.

Others are handling a specific category of service providers OR a specific type of events like weddings. Upfront costs are involved for vendors as most of the portals work on subscription based models OR payment per leads models.

It was really very nice talking to you. We wish that lot of people will be able to take benefits from your portal. We wish you all the success for your project.

Thank you very much Mr. Vineet. Indeed it is our pleasure to convey the big vision of Plankaro.

As told to Dr. Vineet Gera

Jagadish Velagapudi

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