Ms. Nupur Sood

Interview with Renowned Wedding Planner of India Ms. Nupur Sood

Q: Hi Nupur. Thank you for giving your valuable time to us. Tell us about your wedding planning company.

A: Diva wedding planning came to existence in the year 2007. Gone are the days when family members used to manage the entire wedding stuff. Now people understand the value of that priceless moment. That’s why they prefer to pass on all the arrangement part to professional wedding planner like us. We, being specialist in the field, make their wedding unique and special one. We have different teams to take care of different work assignments.

Q: What type of assignments a wedding planning company need to undertake?

A: Wedding planning company should remain ready to undertake all the related assignments. Be it related to travel, stay, catering, entertainment or gifting. As I discussed earlier, we have different specialized teams to undertake these tasks. Our main focus remains on detailed planning. I am a strong believer of “Well planned event is well executed event”.

Q:How you see Diva Wedding Planners after 5 years from now?

A: Barkha, learning is never ending process. When I finish any event and review the event with my team, I always observe new learning. We see ourselves as much more value added team 5 years down the line.

Q: Can you recall any moment where u did any crisis management?

A: Oh yes ! An event manager should be ready to take care of crisis situation. I remember a very funny incidence, last month I was doing a wedding at a farm house in Delhi. Sangeet function was suppose to start at 8.00 PM. I was just doing the final touch ups at 7.30PM. I received a call from my DJ he can’t come as his mother suddenly faced some medical issue. Now, my show is lined up right after 30 mins. I asked one of my teammate to copy the tracks from my laptop (I always carry dance numbers and some non stop numbers in my laptop). Sound technician had the basic knowledge to operate the consol. I guided him throughout the show and we were able to manage the show. No doubt, that a DJ can’t be replaced with a sound technician, but that was the need of hour.

Q: What message you would like to give to budding wedding planners?

A: Always be hungry for more. Let ideas and creativity fly in your mind. In wedding planning business it’s idea, what sells first. Then obviously, the execution should also take place in the same manner. For us wedding planning is a business, but for our client, it’s a very valuable occasion. A wedding planner must think from the perspective of client. Make sure that you have sufficient amount of knowledge and practice as well.

As told to Ms. Barkha Rani

Ms. Nupur Sood
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